What is it that makes it so hard to consistently perform at an excellent level? Our family was just watching the Baltimore Ravens play the Arizona Cardinals and it was a tale of two halves. The Ravens were heavily favored and even had people suggesting they were one of the top couple of teams in the NFL this year. The fans were expecting a big bounce back from a poor game last week, with many predicting a big blowout. Well the game did not turn out as expected, with Arizona dominating most aspects of the first half and building a 24 to 6 lead. It is fair to say that Baltimore was not operating at an excellent level. They did come back and win with a field goal as time expired to win 30 to 27, but they were definitely not consistent. So what makes consistent excellence so elusive?
I suggest that there are five keys to consistent excellence. First is thorough preparation. Planning for the primary game plan and then planning for every contingency. This planning allows a team to come out attacking the competition and taking advantage of their strengths. When the primary plan stalls, the contingency planning allows the team to adjust and alter their attack.
Second is having the right personnel. High level competition requires having people who are talented, trained and motivated. This applies to the starters, but also the backup & role players. The players are the ones on the field and success fully depends upon their being able to do their job.
The third key is play calling – or game management. Are we running the right plays at the right time? Are we using the right “technology” to execute our game plan and press our advantage at the right times? Is management putting the players in position to succeed?
The fourth key is performance. This is probably the most obvious, because it is the one that is most visible. We can watch the players execute on the field for each play. Each person has to operate at their highest level and is responsible for getting their job done. If one person falls down, the entire team becomes vulnerable.
The fifth, and final, key to consistent excellence is points! These are the metrics we use to keep score. The things we assign points to are the things that matter, so our metrics should reflect what is important. Yards gained mean nothing if we cannot score points. Metrics give us feedback for how things are going and allow us to adjust early enough to influence the outcome.
While the analogy is oriented around football, the principles apply to most things in life and in business. We need to make sure all of these keys are in place to ensure consistent excellence.